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ÃÛÌÒ´«Ã½ recently announced the promotion of Orlando Baeza from Chief Marketing Officer to Chief Revenue Officer. Orlando will be responsible for accelerating ÃÛÌÒ´«Ã½â€™s path to profitability, focusing on data and automation while overseeing the marketing, sales, and customer success teams under his leadership. As the first CMO of ÃÛÌÒ´«Ã½, Orlando led the way in revamping ÃÛÌÒ´«Ã½â€™s visual brand identity and launching a new content strategy — leading to a 140% monthly acquisition growth.ÃÛÌÒ´«Ã½'s founder and CEO, Oren Zaslansky, believes Orlando’s success in creating a new inbound organization within the marketing function signals a clear opportunity to expand his role to oversee the entire commercial side of the business. Orlando’s promotion comes at a time when ÃÛÌÒ´«Ã½'s margin profile is at a record-high level, and the ambition is to build a supply chain legacy brand that will revolutionize the industry.Before joining ÃÛÌÒ´«Ã½, Orlando held roles in global marketing at Activision, Nike, and Adidas. His experience in both B2B and B2C marketing and creative work at organizations like Medable, Kajabi, and Buzzfeed is a valuable addition to the ÃÛÌÒ´«Ã½ team — aligning with the company mission to create a sustainable and efficient supply chain system.Read the full press release here.ÃÛÌÒ´«Ã½ is a technology company that is revolutionizing the supply chain through its sustainable shipping solutions. Using patented technology, ÃÛÌÒ´«Ã½ matches compatible shipments, schedules, and locations, to pool freight at scale among billions of possible combinations. As one of the first freight shipping companies to earn a B Corporation certification, ÃÛÌÒ´«Ã½'s optimized routes result in reduced carbon emissions by up to 40% compared to traditional methods. Recognized as one of and a , ÃÛÌÒ´«Ã½ is committed to creating smarter, more sustainable shipping solutions.