���Ҵ�ý

Baeza’s newly expanded scope includes oversight of ���Ҵ�ý’s marketing, sales and customers success organizations

ENCINITAS, Calif., April 13, 2023 – ���Ҵ�ý, the only technology company creating a smarter, more sustainable supply chain by pooling freight at scale, has promoted Orlando Baeza from Chief Marketing Officer to Chief Revenue Officer. As CRO, Baeza will focus on accelerating ���Ҵ�ý's path to profitability by reimagining its go-to-market approach and leaning heavier into the use of data and automations while aligning the marketing, sales, and customer success teams under his leadership.

“We are building a supply chain legacy brand that lives up to the ambition of revolutionizing a 100 year old industry. A company that has the equity and depth to outlast everyone at the company today,” said Orlando Baeza, CRO at ���Ҵ�ý. “My biggest priority right now is having these teams come together to build a long-term, predictable growth engine for ���Ҵ�ý.”

Baeza joined ���Ҵ�ý as their first CMO in May 2022, and just three months into his tenure, introduced a new visual brand identity, overhauled ���Ҵ�ý’s website and launched a new content strategy. The new identity was quickly followed by a first-of-its-kind brand campaign – aptly named Define Your Load – designed to drive brand awareness and concept awareness of shared truckload.

Following the success of the campaign, Baeza built an inbound-only commercial team within the marketing function in order to leverage the increased awareness built at the top of the funnel – which led to an entirely new go-to-market approach that led to 140% monthly acquisition growth.

“The success and impact of this new inbound organization signaled a clear opportunity to expand Orlando’s role to oversee the entire commercial side of the business,” said Oren Zaslansky, Founder and CEO at ���Ҵ�ý. “With the company’s margin profile now at record-high levels, Orlando’s ability to create a significantly more efficient acquisition engine will drive profitable growth for years to come.”

Prior to joining ���Ҵ�ý, Baeza led both B2C and B2B marketing and creative at organizations like Medable, Kajabi, and Buzzfeed. He also held previous roles in global marketing at Activision, Nike and Adidas.

About ���Ҵ�ý

Founded in 2015, ���Ҵ�ý is a technology company reinventing the supply chain through smarter, more sustainable shipping solutions. By leveraging its patented technology, ���Ҵ�ý matches locations, schedules, and compatible shipments, finding the best options to pool freight at scale among billions of possible combinations. As one of the first freight shipping companies to earn a B Corporation certification, ���Ҵ�ý’s solutions for moving fuller trucks on optimized routes results in reduced carbon emissions by up to 40% compared to traditional methods. ���Ҵ�ý was recently recognized as one of and as a . To learn more about the company, offerings, and careers, visit flockfreight.com.

# # #

Media Contact:
���Ҵ�ý | press@flockfreight.com